Utilizing online distributions techniques to promote products is known as internet digital promotion. This strategy is both time saving and affordable. Electronic promotion is done through items such as mobile phones, SMS, MMS, im, sites, e-mails, advertising marketing and digital advertisements.
Digital promotion includes some of the techniques of direct promotion and Online promotion. In internet promotion conventional techniques of special offers are implemented electronically. It includes promotion in two forms, pull and push.
Pull internet promotion requires the user to take or extract the material directly. The client has to strategy the promotional issue and see the issue by himself. Examples are sites, boards and web records. All these require clicking on a URL in order to view the material. The material that is being shown doesn’t have to follow any guidelines. Attempt is required to only display the material on the website or community and there is no additional price of delivering the information to the client, but the client has to make the extra effort of attaining to the material .
The customer
doesn’t have to opt-in for such kind of promotion and one message is being
viewed by all and it cannot be personalized. The customers who see the content
cannot be traced, although the click through rate can be considered which give
details about the number of clicks the message received. This is be done by
enabling the click though tracking during the campaign, which records the
information.
Push digital
marketing technologies requires the effort of both the marketer and the
customer. The marketer has to push or send the content to the customer and the
customer has to make the effort of receiving it. This is a very effective kind
of marketing and the investments surely earn a big return as it creates brand
recognition. SMS, MMS, emails, RSS podcasting are examples of push digital
marketing. Since the content is sent to individuals, it can be personalized
according to the intended recipient.
Whether the
message has been opened and viewed by the customer or deleted it can be tracked
and reported. Information related to the customer such as name, geographical
location could be traced. But when sending this king of message, certain
criteria should be met as the SMS and emails sent are monitored. If the
marketer doesn’t follow the rules and regulations properly, there is a
possibility of messages getting rejected and blocked, before they reach the
targeted audience and the message is considered to be spam. Bigger consequences
involve marketers getting blacklisted temporarily or even permanently.
The
number would be blocked and they won’t be able to send any messages at all.
Messages sent to the RSS feeders require a mechanism with an application to
reach, when sent by an email marketing system.
Both forms
of digital marketing should be used in consonance to achieve positive results.
A smart marketer sends out emails along with SMS and uses multiple channels to
market his products. The type of messages being sent should also be different
from one another. They should not only be text, but animations, audios and
videos.
There is a
possibility of using pull and push message technologies in conjunction like the
email sent to a potential customer can have a URL or a banner ad, which on
clicking downloads information. If there is enormous group of people to be
reached via email, Email service providers can be hired who sends loads of
emails to the customers on behalf of the marketer and they take measures so
that the messages are not considered as spam.
Although
much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been
passed to protect the customers from unscrupulous marketers who would go to any
extent to promote their products or hackers or spammers who have a bad intent
i.e. like harming the computer or installing adware, spyware on people’s
computers.
