Written SMS messages is the most commonly used data application on the globe. There are more than 270 million SMS texting customers in the U.S. alone, who are potential focus on viewers for your SMS marketing strategies.
What is SMS?
SMS appeared as random success in 1999. At that time, few individuals noticed that the most convenient, fastest, and most cost-effective form of one-to-one interaction had been created. SMS appears for Short Concept Service. Through its performance, you can deliver information of 160 figures or less, called sms information, to cell mobile phones. Written text information allows information to be sent to categories of individuals quickly, in much the same way as email, making it an popular e-marketing route. As a promotion method, SMS provides great achieve at a low price with great preservation. It's a online marketer's desire.
Thoughts to Consider
Face it, we live in a mobile world. SMS has become a
mainstream communication tool. Mobile or SMS marketing is a necessity if
companies want to reach today's consumer. A recent study by Nielsen Mobile
states that 23 percent of U.S. mobile phone users remember seeing mobile
advertising in the last month and over 50 percent responded to the ad. The
response rate for a more traditional marketing medium-TV-is usually less than 1
percent.
Purposes
Marketers have been very innovative in using SMS. Text
messaging is often used by TV shows who ask viewers to vote on a
contest--American Idol is the perfect example. Service industries use text
messaging to send reminders and alerts. SMS marketing can be employed to send
coupons and special offers to loyal customers. The possibilities are boundless.
SMS marketing is most effective when used within the context
of a marketing mix that includes more traditional media. Large consumer brands
often package SMS with email, print, TV and radio. Product brochures or special
offers are advertised through TV and radio. Short codes are listed for the
customer to use in text messaging the business in order to receive the product
brochure or special offer via email.
Restraints
Though one-way SMS messaging is possible, it is recommended
that express consent of the consumer be obtained before sending communications.
Your SMS marketing campaign should ask customers interested in a specific brand
or promotion to opt-in by sending a mobile originated message that includes a
specific code or word.
The unwritten golden rule of SMS marketing is: If you can't
target an SMS, don't send it. When your marketing is well targeted, users stop
thinking of it as marketing and instead, think of it as content or a
value-added service.
